Strategy

Cryptocurrency is rapidly gaining more and more importance every day. The popularity of cryptocurrency is growing, as is audience interest in this topic. Therefore, it is not strange that so many cryptocurrency exchanger services appear in the market. In one way or another, each of the crypto-exchangers is somehow similar to another, so it is quite difficult to stand out against the big competition. This is where specialists who promote cryptocurrency projects in search engines, social networks, messengers, forums, and many other thematic platforms come to help.

Crypto project promotion is not exactly like traditional sites, such as online stores, review sites, newsletters, etc. The main trigger for a successful promotion of such a project is the legislation of the country where the project is promoted. Also, many platforms are still skeptical about crypto, which causes distrust among them, so many platforms are banned from advertising this type of money.

What other difficulties in promoting the crypto project?

• Cryptocurrency is currently a difficult product to understand. In this niche, there are a number of special tools that require specific knowledge from the audience.
• Difficult copywriting — it is necessary to find a specialist who can write on such complicated topics in simple words.
• Special borders of development of creatives and texts for advertising campaigns.
• Long preparation for advertising and a long time to launch.
• Additionally, there is a low level of trust among people. They are afraid of getting hit by scammers.

As you can see, there are many difficulties, so the most effective and correct way to promote a crypto project is to consult with specialists who have their own clear strategy in this niche and know which of the promotion channels can give high results. The Exsoft team will be glad to help you with this question. We not only offer you to get a fully ready cryptocurrency exchanger, and connect new payment systems to your ready business, but we can also develop an effective strategy for project promotion and achieve those indicators that will help to outperform your competitors.

An Exsoft marketing strategy for cryptocurrency exchanges may include next steps:

• Creating a unique brand and design. This is an important step to create an attractive look for your crypto exchanger. A good brand and design will help stand out in the market and attract new users.
• Developing a user-friendly interface and user experience — A comfortable and intuitive interface can improve the user experience and increase the number of users on your site.
• Search Engine Optimization (SEO) can help attract new customers through searches.
• Social Media and Targeting. Using social media to promote a cryptocurrency exchanger can be a very effective way to attract new customers.
• Pay-per-click advertising in Google (PPC): search queries in search results, banner advertising on thematic platforms, and video advertising on YouTube.
• Content placement on thematic forums and blogs will help to increase knowledge about cryptocurrency exchangers and attract even more customers.
• Creation of an effective affiliate program, where clients and partners will be able to receive additional rewards for attracting new users.
• Integrating with bloggers and influencers in this niche.
• Launching Bounty campaigns, which also give customers the opportunity to get additional profits and make them interested in attracting new customers.

Each of the above steps can be an effective way to promote a cryptocurrency exchanger, and together they can help to attract new users and increase the popularity of your exchanger. And it seems like in words everything is so clearly written in, but as we have already written — the promotion of a crypto project is much more complicated than a promotion of a website in other subjects. That requires special approaches because even the same advertising in social networks or Google Ads will not run immediately, due to the limitations of the sites themselves, which are clearly spelled out in the rules of these systems. Therefore, by ordering the services for promoting your crypto project with Exsoft, you will get the result that you expect when creating your exchanger. You do not need to worry about finding contractors and swapping some specialists for others, Exsoft marketers will develop an effective and most importantly working strategy to promote your project for each of the traffic channels.

In addition to the marketing strategy, Exsoft will also help you add your project to well-known monitoring services. We have personal experience in adding exchangers to monitoring services, which will help you quickly and without unnecessary actions to get listed in the most famous monitors, including the most famous platform BestChange.

Don't waste your time and resources by overpaying inexperienced specialists, turn to Exsoft for the service of crypto exchanger promotion.